Bruce County is taking a significant step forward in its efforts to address housing needs, following decisions made at the January 8 council meeting. The County and its municipalities are now guided by ten-year targets designed to expand the housing supply and make homes more affordable for residents. These long-term goals complement existing initiatives aimed at meeting current demand, providing a foundation for communities that serve people across all income levels.
The targets come from a final report prepared by SHS Inc., which analyzed population and employment growth across the region. The study concluded that Bruce County will require 4,040 new housing units to meet the diverse needs of its residents over the next decade. Proposed allocations include 13 per cent for deeply affordable community, supportive, and transitional housing; 15 per cent for affordable rental or ownership options; 20 per cent for private rental units; and 52 per cent for home ownership.
“The housing targets give us the chance to plan ahead — not just for today, but for the families who will call Bruce County home tomorrow. These targets demonstrate the need to work closely with private developers and non-profit organizations to increase the range of housing options across the County,” said Warden Luke Charbonneau.
The report highlights several trends shaping the County’s housing needs. Population growth continues steadily, while demand for medium- and high-density housing, particularly rental units, is rising. The targets also reflect the growing requirement for units that serve low- and moderate-income households.
Demographic shifts, household projections, and changing market dynamics were all considered in setting these goals, which look ahead to 2036. The report emphasizes the importance of a balanced mix of housing types and affordability levels, tailored to the unique priorities of each region within the County: the Lakeshore, Inland, and Peninsula areas.
These targets will guide the creation of a new ten-year Housing and Homelessness Plan, support initiatives under the 2024–2026 Housing Action Plan, provide measurable benchmarks, and inform advocacy with provincial and federal partners.
“We’ll regularly monitor housing targets against growth and development occurring in the County and look to update them over the 10-year period as new data is available and as community demographics change,” said Commissioner of Community Development Claire Dodds.