A Kincardine-based company has launched an ambitious internal campaign to support a major local healthcare initiative.
Superheat's “$25K in 2025: Imaging a Better Tomorrow” is an employee-led fundraising effort that aims to raise $25,000 by the end of this year for the Kincardine hospital redevelopment and the addition of a new Magnetic Resonance Imaging (MRI) machine.
Running from May 9 to December 12, 2025, the campaign allows Superheat employees to select a personal donation amount, which the company will match up to $100 per employee. Participants can contribute via a one-time payroll deduction or through incremental deductions over the campaign period. A unique benefit of the program is that employees receive tax receipts for both their donation and Superheat’s matching amount, effectively doubling the tax benefit.
The idea for the initiative came from Superheat CEO Norm MacArthur, a long-time advocate of local healthcare and community supporter. While Superheat has a long-standing history of supporting charitable efforts, this is the first internal employee campaign of this magnitude in the company's 25-year history.
“Superheat’s story began right here in Kincardine in 2000,” the company said in a media release. “While the company has since grown into a global leader in on-site heat treatment services, it has remained committed to giving back to the community that helped build it.
With approximately 120 employees based in Kincardine, about 30 per cent have already signed on to participate in the campaign. To support the initiative and build enthusiasm, Superheat is also organising by-donation events, such as “Yoga in the Park,” which are open to employees and their families, with more community-focused events planned throughout the year.
One of the campaign’s strongest supporters is Todd Shepperd, Director of SmartCenter Operations, who said it has a very personal significance.
"From my family's personal experience, an MRI is crucial for early diagnosis and providing ongoing healthcare. Having to drive to another community and sometimes spending a day away from home can add significant stress to an already stressful situation. Being able to go to a local MRI will be a relief for the families of those who need it." He added, "A local MRI is an excellent addition to our local healthcare system, which will have a positive impact on the community's health and wellness.”
Marketing Manager Dylan Sayle echoed the importance of the project, and pointed out his wife, a registered nurse at Kincardine Hospital, sees firsthand the need for improved diagnostic tools like MRI.
"I’ve heard firsthand how transformative an MRI machine would be for improving patient care, as well as easing staff workloads and supporting safety,” said Sayle. “Having the ability to keep scheduled nurses in the building, rather than deploying them for emergency patient transfers for MRI scans, would make a significant difference to overall operations and care continuity."
"To know our team’s efforts are making a lasting impact on the infrastructure that supports critical care for our families, friends, and neighbours, it’s something I’m incredibly proud to be part of," said Sayle.
The campaign is about more than just raising funds. Superheat hopes their initiative will inspire other local businesses to step up in support of the hospital and its redevelopment plans.
“When businesses invest in their communities, everyone benefits,” the company noted. “We’d love to see this momentum grow beyond Superheat