The Ontario Provincial Police (OPP) is joining agencies across the country for one of the "most robust traffic enforcement and public education campaigns of the year" during Canada Road Safety Week.
OPP shared a blunt message as the campaign kicked off on May 13.
"The vast majority of the 382 road users who died on OPP-patrolled roads in 2024 had their lives cut short because of poor and careless decisions and actions behind the wheel and in passenger seats," read an OPP media release.
Of last year's 344 fatal collisions, 95 deaths were attributed to speed, 80 involved inattentive drivers, and 53 were linked to alcohol or drug use.
OPP also said the decision not to wear a seatbelt resulted in 60 drivers and passengers losing their lives.
Last year also marked the deadliest year for motorcyclists in 20 years, with 57 deaths reported.
However, preventable deaths also extended beyond passenger vehicles and motorcycles.
OPP said 35 pedestrians and 12 cyclists died in collisions last year, many through no fault of their own.
In a video shared to social media on Tuesday, Acting Staff Sgt. Steve Smith said OPP officers will be patrolling over the next week, looking for "the big four."
"Those include impaired driving, please, if you're going to drive, drive sober; speeding and aggressive driving -- take your time, get to where you're going safely; seatbelts, always buckle up; and distracted driving," Smith said. "Set down your cellphones, stay focused on the road, get to where you're going safely."
So far this year, OPP has responded to 86 fatal collisions, where 99 people have died.
Canada Road Safety Week will run during the Victoria Day long weekend, through to May 19.
Earlier this week, West Region OPP also launched a school bus safety campaign to address an increase in dangerous driving behaviours around buses.